Have you seen it yet?
I find it captivating. Mesmerizing. Creative. Brilliant.
Disclaimer: I have no Apple products in the house and do not intend to buy any.
A thousand years ago when I used to watch TV, I enjoyed some of the ads far more than the shows. It didn't make me buy any of the stuff being advertised, though.
But I say genius is genius, no matter what shape it comes in.
Wishing you something -- ANYTHING -- to be enthusiastic about!
Disregard the cat's opinion :)